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Need more seller leads right now? Hear the latest insights on what the top 1% of real estate agents in the USA are doing to win more listing appointments. Hosted by WSJ Top 100 Listing Agent Chris Watters and Vyral Marketing CEO Frank Klesitz. We ask in-depth questions to help you improve your listing marketing and sales strategy so more homeowners call you to sell their home. The scope of our show is very narrow - we talk about taking profitable listings (that's it!). We now include the full transcript for every show so it's easy to read, too. Subscribe at www.thelistingleadshow.com today!
Episodes
Friday May 21, 2021
iBuyer Instant Offer Marketing to Generate Listings w/ Dan Noma
Friday May 21, 2021
Friday May 21, 2021
Dan runs one of the top real estate brokerages in Phoenix - over 1,800 deals a year. He rebranded his brokerage as EasyStreetOffers.com to meet consumer demand of knowing all of your options before selling, backed by institutional investor money where a homeowner can get a few quick offers on their home (pretty close to market value), along with a traditional listing option for full price.
The key to his system is the two-step appointment where you first arrive to take measurements and photos and then come back a few days later with real offers; along with a full legitimate CMA of what the seller could get if they traditionally listed.
You'll learn how Dan generates all this listing demand with his unique "I have several buyers for your home" messaging. His main pillars of listing lead generation are:
1. Direct Mail - Dan mails thousands of letters a month to let homeowners know he has multiple buyers for their home and to call or go to his website to learn more.
2. Television - Dan runs TV ads targeting the IP address of the same people he is sending mail to, which increases his brand name recognition.
3. Cold Calling - Dan has a small team of people calling the same homeowners getting his mail and seeing his television ads to let them know he has buyers for their home.
Take note how all three market efforts focus 100% on homeowners and all three efforts overlap each other reaching the same homeowner target market.
Join us for this interview and learn how to improve your listing marketing message so it stands out (just like it does in Dan's hyper-competitive market of Phoenix). Dan offers excellent training on his listing acquisition system/messaging you can get at https://www.irealestatepro.com/
Version: 20240320
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