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Need more seller leads right now? Hear the latest insights on what the top 1% of real estate agents in the USA are doing to win more listing appointments. Hosted by WSJ Top 100 Listing Agent Chris Watters and Vyral Marketing CEO Frank Klesitz. We ask in-depth questions to help you improve your listing marketing and sales strategy so more homeowners call you to sell their home. The scope of our show is very narrow - we talk about taking profitable listings (that's it!). We now include the full transcript for every show so it's easy to read, too. Subscribe at www.thelistingleadshow.com today!
Episodes
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Kelly Cook took 175+ listings last year in the hyper-competitive market of Phoenix. He’s been selling real estate for 16 years and knows a thing or two on how to get the phone to ring from homeowners who want to hire you to sell their home. In short, he attacks only on a narrow front by going deep to drown out the competition. Kelly is a full-service real estate agent charging his full commission in his competitive marketplace, and this is how he does it.
-- READ THE FULL TRANSCRIPT --
Here are Kelly’s top listing strategies:
1. Zip Code Farm – Kelly mails 10,000 newsletters a month to his zip code where he lives using EDDM at a cost of about $0.33 each. It’s a 6%+ turn-over rate and there’s no one dominant agent. The homes are close to him, too. The newsletter focuses on the community. He also appended emails to all those homeowners and advertises to them on Facebook. He also emails them all his newsletter once a month.
2. Giveaways – Kelly doesn’t like doing in-person events, rather he hosts them “virtually.” He picks a neat giveaway every 3 months to, well, “give away.” He sends out an email and people just call him to enter. Brilliant! It gets people calling him directly from his database. This was a big takeaway on the show. Frank also shares the content for the email to send to your database to get the phone to ring with a giveaway.
3. Extreme Gifting – In addition to using Vyral Marketing for his 36-touch program to his database, he has a list of 75 people who have referred him business in the past year. He sends them two expensive gifts a year! In addition to all that, he has a regular call, text, and email plan for all his past clients and spheres on specific and meaningful dates to earn referrals from his database.
Join us for the episode and learn what Kelly is doing to take listings in this low-inventory market!
Friday May 21, 2021
iBuyer Instant Offer Marketing to Generate Listings w/ Dan Noma
Friday May 21, 2021
Friday May 21, 2021
Monday Apr 05, 2021
Seller Workshops and "I Have a Buyer" Letters w/ Sue Adler
Monday Apr 05, 2021
Monday Apr 05, 2021
Sue Adler is the #1 real estate agent in New Jersey earning $5+ million gross commission income last year (111 listings / 252 homes sold total). She sells homes to and from many educated and affluent homeowners who work on Wall Street.
-- READ THE FULL TRANSCRIPT --
She shares her top listing strategies on this episode, which are;
Come learn how she does it all so you can model her success to increase your listing business, too! A big shout out to Scott Shuman on her team, her COO, who helps make all this happen behind the scenes. Thanks for giving so much great information and being on the show Sue!
Friday Mar 26, 2021
Friday Mar 26, 2021
** NOTE ** Seychelle's internet connection is interrupted briefly throughout the episode due to the recent snowstorm in Texas. We apologize for her cutting in and out from time to time.
-- READ THE FULL TRANSCRIPT --
Seychelle Van Poole, with her mother Barbara, have 75 years of combined experience selling real estate in Dallas. We go in-depth on her top 3 listing lead generation sources in today's low-inventory environment. You'll learn how she optimizes Yelp! for organic leads, along with how she communicates with both agents and her past client/sphere database for listing referrals.
Here's what you'll learn on today's show.
3. SPHERE / PAST CLIENTS - 30% of her business comes from working her database of 3,600 people by holding events and giveaways, such as Pie Giveaways, Pumpkin Patch days, and Portraits at the Park. They call the attendee 7x before the event and 2x afterward. Her top couple hundred relationships get quarterly gift boxes as well. Her whole past client strategy is centered around giveaways and events, so they are not calling up their best relationships to talk about real estate all the time.
Thursday Feb 11, 2021
4 Ways to Get More Listing Appointments with Steve LaMothe
Thursday Feb 11, 2021
Thursday Feb 11, 2021
You'll meet Steve LaMothe- one of the top listing agents in Sacramento. He's been on thousands of listing appointments, and from this very experience, will share the current messaging homeowners want to hear in this market to list with you (i.e. knowing all of their options). In short, it's instant offers, no-cost fix uploans, trade-in programs, and full-package marketing.
-- Read the full transcript --
Steve shares four ways to get listing appointments, which include:
- cold-calling for seller nurtures
- instant offer leads from Facebook and Google PPC
- radio advertising
- working a meticulously managed sphere and past client database
He has a robust automation system for each lead source customized to the communication the consumer wants to fit their needs. Join us for the interview and you'll learn how it all works, so you can take what's working now and implement it in your business, too. This one is all about seller leads, so join us if you want to learn insights to build your listing pipeline.